After Valentine’s Day: What Bachelorette & Divorce Parties Reveal About the Real Business of Love🌾🩵🪽

Valentine’s Day just passed. The roses were delivered. The captions were posted. The restaurants were packed with couples trying to compress “forever” into one curated evening.

And then today? It’s quiet. just reality. 🪭

If you don’t know me, my name is London — i founded the cheeky butlers, a company known for bachelorette parties, divorce parties, girls’ trips, product launches, birthday blowouts, and corporate events. on paper we're an entertainment business. in reality, we're in the business of love (and not just the instagram version) 📱

You see, we celebrate love at its peak and in its best moments. we see it in transition if you will. when you look at the wedding or bachelorette industry, most of these brands are capitalizing on the highlight reel of romance: proposals, weddings, anniversaries, baches, bridal showers, honeymoon spots...etc etc.

On paper, we’re in the male entertainment business.

In reality?

We’re in the business of love — just not the Instagram version.

Most brands capitalize on the highlight reel of romance: proposals, weddings, anniversaries. We step in at the turning points. 👩🏼‍❤️‍💋‍👨🏽

We host the bride before the wedding. We celebrate the woman after the divorce.We show up when a group of friends fly across the country for a “starting over” weekend. We do girls nights out where its break-up support. we have become a huge part of these life and love transitions.

And here’s what I’ve learned after hundreds of bachelorette and divorce parties:

🪭At a bachelorette party, a woman is standing on the edge of commitment. She’s thrilled — but she’s also closing a chapter of independence. Her friends aren’t just there to party. They’re there to remind her who she is before she becomes someone’s wife.

🪭At a divorce party, it’s the opposite edge. Papers are signed. A chapter is over. But the energy isn’t bitterness. It’s “I’m still desirable.” It’s “I survived.”It’s “I get to choose again.”

🪭Valentine’s Day markets permanence. We celebrate evolution.

The Business of Love Is Bigger Than Romance

Running The Cheeky Butlers has changed the way I see relationships.

Love isn’t just about finding someone. It’s about what each chapter teaches you about yourself. and lets see it for what it is; some relationships end in weddings, whilst some end in divorce. some end in courtrooms, while others end up on a plane going separate ways. every single one of those endings or beginnings deserves acknowledgment.

That’s the part Valentine’s Day doesn’t show you. It doesn’t show the friend group pooling money to fly across the country for a bride who’s scared but pretending she’s not.

Being in thus business has made me rethink what love actually means. main reason is because i have long conversations at each party and they tell me their insighst on love and how they are experiencing it. Love isn’t impressive because it lasts. It’s impressive because it transforms you. you can progress it, evolve it, continue to create and improve on it. 👩🏼‍❤️‍💋‍👨🏽

And if I’m being honest — watching hundreds of women move through these transitions has made me respect love more, not less.

Because I’ve seen what it takes to start over. 🪽